Skip links
Alter text size:  A   A

British Computing Society opens in new window

The British Computer Society (BCS) is the leading professional body for the IT industry. It has over 60,000 members in more than 100 countries and is the qualifying body for Chartered IT Professionals (CITP).

CASE STUDY

Project

The BCS needed to make a number of decisions regarding how to develop their communications to best serve their changing membership base and to attract new members. BCS commissioned the research to coincide with the introduction of new, more inclusive membership criteria.


Methodology

Shift Media conducted focus group research and interviews among BCS members, lapsed members and non-members from different age brackets. Web statistics were also analysed as were competing publications.


Outcomes

The results informed the communications strategy for online and print-based communications.

http://www.bcs.org (opens in new window)

To find out more about our services contact us to arrange an appointment.