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McGraw-Hill International (UK) is a leading global provider of electronic and print products that enhance teaching and learning in the pre-K through 12th grade, higher education and professional markets. It is a unit of The McGraw-Hill Companies (NYSE: MHP). They currently publish more than 2,000 new titles each year and have over 25,000 titles in print.

CASE STUDY

Partnership
Since 2002, Shift Media have partnered McGraw-Hill to develop Online Learning Centres to accompany their market leading textbooks. The partnership enables McGraw-Hill Education to expand its educational offerings of online products for the higher education market.

The aim of this project is to enhance McGraw-Hill's market-leading textbooks by taking advantage of the strengths of the online medium.

Project
Shift Media works with McGraw-Hill to produce a brief for each Online Learning Centre [OLC] that is tailored to the book content, marketing objectives and position in the market. We then commission authors, manage and build the OLC in an electronic publishing system.

Examples of our work
The Online Learning Centres developed by Shift Media are made available to student and lecturers.

Begg, Economics 8e, for McGraw-Hill
We commissioned vast amounts of material for this site, which is in a market where supplements are extremely important to adoption decisions. Note that we also repurposed material originally commissioned by the US company in order to make this site extra rich without incurring US-style development costs.

Jobber, Principles and Practices of Marketing 5e, for Mcgraw-Hill
Like Begg we commissioned vast amounts of material for this site, which is in a market where supplements are extremely important to adoption decisions. This site also offers demos to help demonstrate how the site can best be used and a host of multimedia content.

"Shift Media are giving us a competitive advantage by taking their expertise in developing online learning centres and helping us leverage the best of McGraw-Hill’s US technology for Europe."
Melissa Rosati, former Editorial and Production Director, McGraw-Hill International

http://www.mcgraw-hill.co.uk (opens in new window)

To find out more about our services contact us to arrange an appointment.