Shift Media launches business intelligence service
New source of research and analysis for UK’s educational markets.
LONDON, 23st JUNE 2004.
Education consultancy Shift Media has launched a new business intelligence service for suppliers to the UK’s fast-changing education and learning markets.
Shift Media Syndicated Business Intelligence provides research reports on critical issues in UK education markets. The first areas to be investigated are the recently completed report on schools’ spending on electronic materials and profitable textbook supplements for the HE sector.
Shift Media launched the service to focus on specific areas of concern currently overlooked by existing research. “A lot of our clients face similar issues about changes in their markets,” said Shift Media’s Claire Cameron. “Shift Media Syndicated Business Intelligence offers a cost-effective way to obtain market surveys with a commercial focus. Our background is in developing and selling products, so our approach is very practical."
Research findings from Shift Media Syndicated Business Intelligence will be available twice yearly for the Higher Education, Further Education and Schools market to start. Subscribers receive a written report and a presentation from Shift Media, can opt in to a briefing, and are able to recommend areas for future investigation.
Cameron said that while software developers and publishers have shown strongest interest so far, the new service will help any educational supplier make sense of their competitive environment.
Notes for Editors
About Shift Media Business Intelligence
Shift Media’s Syndicated Business Intelligence subscription service
is designed to inform investment decisions for the education and learning
sector. It investigates key decision areas and share results among the
members who subscribe. This provides a cost-effective way to keep up to
date with recent developments and benefit from an objective view of the
market, based on Shift Media expertise.
About Shift Media
Shift Media Limited is a consultancy that specialises in education and
learning. It conducts market research and analysis, develops business
strategy and creates multimedia materials for publishing companies, corporate
universities and the public sector. Its clients include BT, BBC Worldwide,
Thomson Learning, Collins Education, Oxford University Press and Spencer
Stuart.
For more information, please contact Jane Powell at jane.powell@shift-media.co.uk
or 020 7253 8959.