Shift Media Serves up Espresso Blend
Education consultancy to represent award-winning content producer
LONDON, 26TH FEBRUARY 2004.
Espresso Education has appointed Shift Media as its agency in the secondary schools market. Shift will help Espresso work with publishing companies to create learning schemes that blend printed material with Espresso’s award-winning rich multimedia.
The deal means publishers can now offer Espresso’s innovative digital resources to their school customers as they strive to integrate ICT into the curriculum. This August another £100m tranche of government funding for Electronic Learning Credits (eLCs) will become available to schools, and eLCs can be used to buy Espresso’s content.
Jane Powell, director of Shift Media, said the deal means that publishers will be able to bundle Espresso into a blended solution for schools. “We’ll be helping to bring an innovative product like Espresso to people who haven’t encountered it in paper-based schemes.”
Espresso chose Shift Media because of the education consultancy’s knowledge of digital and publishing businesses and its ability to bring complementary clients together. “Shift’s experience and contacts in electronic and print publishing will enable it to facilitate new partnerships for Espresso and bring blended products to market,” said Lewis Bronze, CEO for Espresso Education.
Espresso is a Curriculum Online Registered Content Provider and recently won two BETT awards for excellence creating digital learning resources. It already offers KS3 French, KS3 PSHE and KS4 PE in its Espresso Secondary service.
ENDS
NOTES FOR EDITORS
About Shift Media
Shift Media is a consultancy that specialises in education and learning.
It conducts market research and analysis, develops business strategy and
creates multimedia materials and content for publishing companies, corporate
universities and the public sector. Its clients include BT, BBC Worldwide,
Thomson Learning, Collins Education, UK eUniversities Worldwide, Oxford
University Press and Spencer Stuart.
About Espresso
Espresso (www.espresso.co.uk
- opens in new window) is the UK’s
leading educational broadband content company. Its award-winning Espresso
for Primary and Espresso for Secondary services deliver content to over
2,000 schools around the country, in the form of curriculum-focused video
and activities, TV and news items and the best websites from the Internet.
For more information, please contact Jane Powell at jane.powell@shift-media.co.uk or 020 7253 8959.