McGraw-Hill Education partners with Shift Media to develop Online Learning Centres
LONDON, March 12, 2003
Shift Media, a consultancy company specialising in education and learning, today announced a new contract to develop Online Learning Centres to accompany McGraw-Hill Education market leading textbooks. The partnership enables McGraw-Hill Education to expand its educational offerings of online products for the higher education market.
"The aim of this project is to enhance McGraw-Hill's market-leading textbooks by taking advantage of the strengths of the online medium," said Claire Cameron, Director of Shift Media. "While most students and lecturers prefer to read conceptual material in book form, providing teaching resources to download and customise, interactive testing materials and additional reference material are the among the ways McGraw-Hill can add value online."
Melissa Rosati, Editorial Director of McGraw-Hill Education Europe, Middle East & Africa, added: "These dynamic new online resources and learning environments will provide stimulating new educational experiences for students, academics and professionals alike."
The Online Learning Centres developed by Shift Media will be made available to student and lecturers starting April 2003 at http://www.mcgraw-hill.co.uk (opens in new window)
About Shift Media
Shift Media are a consultancy company that specialise in education and
learning. They conduct market research and analysis, develop business
strategy and develop learning materials and content for publishing companies,
corporate universities and the public sector. Their recent clients include
BT, BBC Worldwide, Thomson Learning, Collins Education, UK eUniversities
Worldwide, Oxford University Press and Spencer Stuart.
About McGraw-Hill Education
McGraw-Hill Education is a leading global provider of electronic and print
products that enhance teaching and learning in the pre-K through 12th
grade, higher education and professional markets. It is a unit of The
McGraw-Hill Companies (NYSE: MHP). They currently publish more than 2000
new titles each year and have over 25,000 titles in print.
For more information, please contact Jane Powell at jane.powell@shift-media.co.uk
or 020 7253 8959.