Conducting e-Surveys for Academic and Educational publishing
A training day for those working in Academic and Educational publishing.
e-Surveys are conducted regularly in many areas of Academic and Educational publishing – whether they are used to obtain information about the size or preferences of a market, to solicit feedback on a specific proposal or to determine author or reader satisfaction.
But with academics, librarians, teachers and students inundated with requests for their participation, how can you make sure that your e-survey gets a slice of their time? And how can you write questionnaires that really give you meaningful results?
This training day aims to give publishers, editors, marketing personnel
and development editors an introduction to getting the most out of e-surveys
– the most commonly used and abused method of research the industry
currently employs.
Content
of the course
Survey methods
What is a survey? Different types of survey. The advantages and disadvantages
of e-surveys. When to use an e-survey.
Survey plans & problem definition
Stages of constructing a successful survey. Deciding what information
you need.
Writing questionnaires
Structuring your questionnaire. Different question types and how to use
them. Useful scales. Common pitfalls.
Sampling & reliability
How many people should you contact? When is a result generalizable? Sampling
and response rates. Avoiding and recognising bias.
Setting up your survey
The pros and cons of different software options. Working with your database.
Writing good covering email.
Getting good responses
How to improve your response rates. How to avoid spam filters. How to
improve your completion rates. Incentives.
Analysis and reporting results
Looking at your data. Different reporting and presentation options.
Cost &
Venue
The cost of the course is £375 + VAT. The price includes lunch and refreshments.
We offer a discount of 10% to ALPSP members.
We also offer a discount of 10% to companies sending three participants
or more.
The course will take place in Oxford on 5th September 08 and in London on 15th September 08. Other dates may be available on request, email us for more information: jack.wilson@shift-media.co.uk
