Eye tracking
Eye tracking is an effective way of testing navigation and layout, and shows if certain areas of your site are not prominent enough. Tracking people’s eye movements allows us to draw conclusions about a user’s mental processes based on what they looked at and for how long.
However, eye tracking can also be fairly artificial as users are asked to not look away from the screen during testing. This limits interaction with the tester and discourages the user from expressing themselves while they navigate the site. Therefore it can tell us what people are doing, but less about why.
We will provide you with heat maps and gaze plots of the study, showing where users looked and for how long, and will include the analysis of the eye tracking results in our report.
If you would like more information on how we can help you to improve
the usability of your website or product, please contact
us.