Usability testing

Usability testing is a means for measuring how well people can use a website or other electronic product for its intended purpose. If you are producing such products, you should consider usability testing as part of your development or revision process.

Shift Media specializes in the education sector and really knows your customers. We have extensive experience recruiting usability participants from the higher education and schools sector. We provide our clients with the knowledge to create efficient and effective tools that fully meet users’ needs, increase customer satisfaction and sales as well as reducing costs.

The professionals at Shift Media brought real usability expertise to the job and gave very concrete recommendations to improve our software.
Arjen Jansen, Production Director, Collins Education

Benefits of Better Usability:

Increase sales

Enhance the customer experience

Create goodwill and boost the number of repeat customers
Improve task completion on your website, whether that is helping the customer locate products or to complete their purchase

Save money on call centres and help lines

Our Services

We offer a complete usability service that takes you through the development process, from prototype stage through to pre-launch testing, offering concrete recommendations to improve your product. Click here for more advice on how to incorporate usability testing into your project plan.

User-centred design can only be achieved through increased knowledge of the customer. We can put together a package that fits your budget, incorporating focus groups, surveys and one-to-one usability testing of your product.

Expert usability review of your website or software product
Usability testing with customers from your target market
Eyetracking (click for more information)
Focus groups
Site rebuilds taking usability principles into account
Usability style guide for website editors

We offer:

Full lab testing in our fully equipped usability lab
Office-based testing where real users can test the site using their own systems (great for testing download speeds and compatibility issues)
Remote testing where we test participants using our equipment in the comfort of their own surroundings.

Click below to read about some of our previous usability projects:

Collins Education
Cambridge University Press Journals
Routledge Colloquial Italian Companion Website

Website Usability for Educational Publishers:
Shift Media looked at the marketing websites of seven leading educational publishers and analysed how easy they were for clients to navigate and perform tasks. Click here to order a copy of this white paper, free of charge.

If you would like more information on how we can help you to improve the usability of your website or product, please contact us.