Companion websites
Companion websites provide further resources to what is available in a textbook and add value and an online presence to the book. The materials can also be updated much more regularly than a printed textbook which is especially important in rapidly changing fields such as law and medicine.
At Shift Media we offer a complete companion website service:
• researching market needs
• commissioning content
• managing author delivery
• copyediting content
• creating interactive elements
• design, build and launch website
We keep the publisher’s needs in mind when creating our companion
websites, whether your aim is to increase adoptions, encourage more direct
interaction with students or to cross-sell other titles.
We can create your sites using your company’s own internal system, or build the sites ourselves. If you would like to create and update the websites yourselves we can develop an easy-to-use content management system that allows non-technical editors to add and alter the content.
We ensure that the content of our sites is varied, engaging and aligned with the subject being taught. We can commission and deliver a full range of interactive and multimedia content that will enhance your online offering.
Interactive Content
• Multiple choice tests
• True / false quizzes
• Fill the gaps
• Interactive short essay questions
• Flashcard glossaries
• Interactive Crosswords
• Online Forums
Multimedia Content
• Super PowerPoint slides - with special file compression system
which allows for animation and video streaming
• Video lectures
• Podcasting
• Animated site walkthroughs
We have the experience to deliver your sites on time and to budget and can offer you the flexibility and expertise that you need for your online project. If you would like more information on our companion website service, contact us.
CASE STUDY
Begg, Economics 9e for McGraw-Hill

We commissioned vast amounts of material for this site, which is in a
market where supplements are extremely important to adoption decisions.
We also repurposed material originally commissioned by the US company
in order to make this site extra-rich without incurring US style development
costs. We also commissioned the online interactive graphing tool which
allows students to draw graphs in a variety of formats. We build the sites
ourselves using McGraw-Hill’s own content management system.
Visit
the Begg Economics website (opens in new window).

